HDL’s archives – Cembrit at National Home Building & Renovating Show 2016
“Holdsworth Designs produced a great stand with graphics, product samples, displays and lighting. Assembly and breakdown was done without fuss all to schedule and budget. They are easy to work with and understand building products. I am happy to recommend them.”
Ged Ferris, Marketing Manager at Cembrit Ltd
Cembrit recently went through a complete rebranding exercise, resulting in this year’s National Home Build & Renovation Show being the first ‘public’ outing for the brand.
The brief was to highlight the new brand and, in particular, show the new vented ridge tile alongside the existing range of natural and fibre cement slates. For the first time, Cembrit had a stand with all four sides open; but with four product areas to promote, this simplified the design process.
Using Cembrit’s New brand identity, including a new logo, brand decal and corporate colours, we were able to create a stand with maximum exposure and impact.
We had to use a raised platform to accommodate the electrics, which was another first for Cembrit. We incorporated LED lights to identify its presence and highlight the stand. Along with large rear-illuminated photos to external faces, this all added to the new Cembrit brand.