EcoBuild at Excel London
Ecobuild has been important to HDL clients, and therefore to us, since its conception.
This year, three clients (two existing and one new) asked us to be involved.
When Medite first asked us to come up with a design concept for Ecobuild, Stuart Devoil, Head of Marketing & Branding said that they wanted to work with Goldfinger Factory (link) to create a unique café experience on the stand. Goldfinger Factory are an award-winning design, build and teaching platform centred around upcycling that creates bespoke furniture and interiors, whilst helping artisans and artisans-in-the-making become self-sustaining through craft and in turn saving materials from landfill. Stuart also added – “Oh, and we’re also sponsoring the event, so could you design and build four entrances for us, as well?”
HDL have been working with Medite throughout Europe this winter and as such we have developed an effective style which we adopted for the stand, café area and entrances for Medite.
Medite’s presence at the show was clearly evident from the moment the visitor stepped up to the entrance booth.
This all culminated in a highly successful show for them and praise for HDL from Stuart:
“People commented on the stand, the graphics, the light boxes, the furniture, the trees, the ‘Goldfinger Corner’. This all resulted in us winning an award, so BIG thanks to you all for that – this is really your award, not ours!”
(Medite were awarded the most sustainable stand over 60m2 at Ecobuild 2017. Read about this in MEDITE’S press release.)
“Ecobuild 2017 was a huge success with over 20,000 forward-thinking industry professionals attending the show to explore the latest innovations from more than 450 leading exhibitors, join the Redefining Sustainability debate, and discuss the key issues currently facing the built environment.”
“Visitors, staff, media partners, the organisers and even other exhibitors, went out of their way to compliment us on our stand and our presence, so we really managed to make a splash.
People commented on the stand, the graphics, the light boxes, the furniture, the trees, the ‘Goldfinger Corner’
This all resulted in us winning an award, so BIG thanks to you all for that – this is really your award, not ours!”
Stuart Devoil marketing Head of Marketing & Brand