Stage Set & Scenery at Berlin Messe
“Harlequin Floors have been working with Holdsworth Designs for a number of years. Not only do Holdsworth Designs deliver excellent quality of work but they are also incredibly organized, easy to communicate with and responsive to customers input.
For our latest exhibition, the bi-annual technical-theatre show Stage / Set / scenery in Berlin, Germany Holdsworth Designs was hired to create a 36m² corner exhibition stand. The brief was for a clean, sleek look while at the same time being open and inviting. A basic stand structure existed from previous shows, which we wanted to re-use for cost purposes and also incorporate our own flooring product Hi-Shine, a high gloss floor, in bright red as the featured floor.
Holdworth Designs managed to meet all our requirements and develop a beautiful design concept for the stand. The Holdsworth Designs installation team then built the stand on site and it can be said that the stand looked even better in reality then the designs. We were really pleased with the product and service that Holdsworth Designs delivered and would recommend them without any hesitation.”
Dirk Rüter, General Manager at Harlequin Floors
We have been working with Mark Rasmussen, Head of Marketing at Harlequin, for several years and during this time we have developed a display style which will translate when used around the world.
For Stage Set & Scenery in Berlin, there are very specific requirements. There must be plenty of open space for maximum entertaining and brand exposure, along with displays to promote the product. These displays need to incorporate visual images and the physical products themselves.
Following on from previous designs, we pushed the illuminated logo towers to a new height and incorporated large back-lit images on the rear wall.
The entertainment aspect was also important to the stand and we catered for this with integral storage and bar counter surfaces, capped off with a large central table for use as a bar counter and product display area.