Kent Frozen Foods (KFF) / Excellence
The Restaurant Show at London Olympia 2017
After the success of the 2014 Resturant Show, and its subsequent move to Olympia in 2015, this year KFF wanted to capitalise on the success of the 2015 move.
“We have been exhibiting at The Restaurant Show for the last four years and it is the most important strategic event for our business. We set ourselves ambitious objectives that we need to meet and the work that Holdsworth Design continues to do for us is an integral to its success. Martyn and his team have a ‘can-do’ attitude, no matter what demands we put on them, Holdsworth Design will make it happen. We start the process of talking about stand design early in the year. Ideas are shared between both parties then we have a follow up meeting a few weeks later to agree the final look and feel of the stand. We have always been happy with their friendly and professional approach, both in the lead up to the show and during the show itself. The team take the hassle out of exhibiting; they handle the design, the build itself and all the other time consuming tasks such as furniture hire and ordering the electrics so we can focus on our job which is selling at the show. The standard of the graphics, tables, furniture and all other aspects of the stand is very high and we are often complimented of the look and feel of our stand. It makes a big difference to our brand image and how visitors view our business. We would definitely recommend Holdsworth Design.”
James Brenchley, Marketing Communications Manager at KFF
To enhance and modify the concept from 2016, rationalising and improving the access and flow-through within the kitchen (which was used by several on-stand companies).
They also wanted to re-think the main presentation and rest areas.
We re-designed the main presentation area, incorporating a large-format light box. We also remodeled the kitchen to provide circular access, as it is used by many co-exhibitors.
By doing this, visibility and accessibility, for customers and exhibitors alike, were greatly improved.
Following the success of 2016 and increased visitor attention at the KFF stand, KFF have again booked the same space and will be looking at a new concept for 2017.