Kikkoman – BBC Good Food Show


BBC Good Food Show at The NEC

Kikkoman at the BBC Good Food Show, Summer 2017 by Holdsworth Designs Ltd


“Martyn and his helpful team at Holdsworth Designs have been building a bespoke exhibition stand for our client Kikkoman Soy Sauce for the past five years for the BBC Good Food Show in Birmingham and London. Each year the stand has been built exactly to a demanding brief which includes a kitchen, storage facility, cookery work stations and a selling area in a very tight space. The stand is sturdy and durable which is a must for a busy 4 day consumer show, and the graphics and work tops are high quality. Martyn ensures a top level of service from start to finish with regular contact and meetings and is even able to offer onsite presence for the first day of the show to ensure everything runs smoothly. The stand works perfectly for our client and we have rebooked Holdsworth Designs again for 2017 winter BBC Good Food Show.”

Emma Turner at FML Public Relations

Design Brief

The summer BBC Food was not dislike our previous shows with Kikkoman, the demanding brief includes a kitchen, storage facility, cookery work stations and a selling area in a very tight space. New for this year the stand was open 3 sides and Kikkoman wanted a summery feel with their images.


We have worked with Kikkoman’s marketing company FML over many years, constantly developing and honing the style of their stands to suit the requirements at each exhibition.

The show

Kikkoman had another great success this year at the show, which has led to them booking a space at the Winter BBC Good Food show.

“The biggest summer food festival to hit the Midlands! Packed with seasonal produce, ideas for al-fresco entertaining, the UK’s top chefs cooking up fresh recipes live on the numerous stages across the Show, and Pimms and picnics galore.”

To find out more about the show, please click here

Are you looking to book stand space at an exhibition? Do get in touch to see how we can help you get the marketing success you want; email sales@holdsworthdesigns.co.uk or call us 01732 358835.

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