SITS16 at London Olympia
“Jon and HDL were brilliant for SDI’s SITS16 stand. Even with us changing our mind at points they managed to and amazing design that not only met our brief but matched our vision for the stand. We had so much positive feedback that for the first time we are considering using elements of the stand at our other events.
HDL and Jon were fantastic on the build day, I really appreciated the hard work the guys put into the stand and it was a real success.
All I can say is Thank You.”
Grace Tapper, Design and Marketing Executive at the Service Desk Institute (SDI)
For several years HDL has had the privilege of working with the marketing team at SDI.
Each year, their stand has changed to follow their current marketing plan.
This year’s brief was to return to a more corporate style and project a light, clean and dynamic impact for the stand. Use of the logo, and in particular the letters ‘SDI’, was a key requirement.
Using LED lighting and clean white surfaces, we designed a stand for the future.
Simple bold colours, featuring three dimentional sculptural letters and illuminated counters, all contributed to creating a design statement that reflected the company’s standing in the industry.