Wire in Dusseldorf
“We have worked with Holdsworth Design for many years and have always found Martyn and his team highly creative and extremely efficient. They excel at interpreting concepts, developing innovative stand designs, and delivering these on time and within budget.”
Steve Mepsted, Managing Director at PWM Ltd
PWM use this show as a new product window and hospitality event. Holdsworth Designs have worked with PWM on the bi-annual event for nearly 15 years. In that time we have developed the stand to reflect changing design attitudes whilst keeping a close eye on the budget.
The key requirements for the stand are: an office and fully functioning kitchen along with operational product displays and, most importantly, hospitality!
Our brief is always to co-ordinate with our client’s products, graphics and hospitality requirements. This has included providing Champagne for their 30 years celebration.
PWM’s products require both electrical power and compressed air. For these to function the stand must have a raised floor and a demonstration counter. Once the stand is approved in the UK, it is our task to ship everything to Dusseldorf, install it and then return to dismantle and repack for the return journey.
We used our ‘Mega’ frame alongside standard system products and custom built display cabinets and counters. The tower, with back lit graphics, gives a key focal point and enticed visitors. This was a stand that was both functional, modern and easy to operate