International Food Show at Excel London
Holdsworth Designs first worked with Chelmer Foods when they were trying to build and expand their brand.
When we were asked to design a stand for this year’s show, we were working with a considerably larger company with four major brand lines. The brief was to improve brand awareness and promote the four lines.
We worked with Chris Gale at Storm studios to create a range of new photography. This enabled us to show the small seeds, nuts, pulses and dried fruits to their best advantage.
By using our ‘Mega’ frame alongside standard system products and ‘off the peg’ display cases, we created a stand that was functional, individual and eye catching.