London Build at London’s Olympia

Design Brief

ICB hired our Sodem system to create structure.

We printed and applied new, full height panel graphics to both the front and rear of the stand.

Using plinths below the high towers to display product, along with ‘bistro’ seating, we were able to create a clean, crisp and inviting environment to promote ICB.


HDL have worked with ICB since 2009 at a variety of events all over the country such as Ecobuild, BEST, REGEN and Scotland Build.


ICB generally book a stand that is open on all sides, hence the need to apply graphics to both the front and back of the stand.

They have used the rear wall for general marketing, as a communications wall, and for advertising the company profile.

The front display area of the stand is always kept open for maximum exposure of the product and to ensure that the stand is open and inviting at the same time.

Are you looking to book stand space at an exhibition? Do get in touch to see how we can help you get the marketing success you want; email sales@holdsworthdesigns.co.uk or call us 01732 358835.