Retail Business Technology 2018 at London Olympia

Design Brief

We were tasked with creating a stand which was fully operational and open on three sides. The challenge was to fit everything on to the site!

However with the assistance of David Ing at CFA we developed a concept that capitalised on the stand’s openness. We created a working environment with incorporated discussion area, six work stations, and impactful back-lit graphics which were designed for Optomany by CFA.


HDL have for many years been CFA’s stand contractor of choice. Therefore when CFA were asked to pitch a design concept to Optomany for the launch of the new company at Retail Business Tech, CFA had no hesitation in requesting our assistance.


Our final design concept illustrated the modern forward-looking approach of the company. With its flowing lines, we captured the fluid transition of information from supplier to client.

The show

As the photographs will testify (visitors in abundance), the stand and the show were a success. As such, Optomany have already booked a bigger space at the show for next year!

Are you looking to book stand space at an exhibition? Do get in touch to see how we can help you get the marketing success you want; email sales@holdsworthdesigns.co.uk or call us 01732 358835.